Synesia Branding & Naming | 1,138 followers on LinkedIn. At the base of a brand there is always a name. That name is fundamental to building a successful brand. | Synesia was born in 2005 from the thirty-year experience of Béatrice Ferrari, the most significant voice of the brand naming in Italy. Our consultancy is addressed to anyone who wants to solve a brand naming issue with criterion, taking the opportunity to optimize the value of their brand. Our offer concerns the identification of each type of commercial name, both names intended for the local market and names intended for the global market.