Sweetwater | 46,539 followers on LinkedIn. The ultimate destination for music gear. | Since 1979, Sweetwater has been committed to giving music makers the ultimate shopping experience. Whether our customers are buying their first guitar or building their dream studio, we're committed to being a music gear retailer they can trust. When you come to work at Sweetwater, you are immediately immersed in a culture that is centered on one mantra: "Do what's right for the customer."​