Sunny Bates Associates | 501 followers on LinkedIn. Sunny Bates Associates (SBA) is an innovation firm that mobilizes an extraordinary network of thinkers and doers to generate new ideas, new approaches, and new solutions to challenges that can only be solved through the insights that come from surprising human connections. As the pace of progress accelerates in all fields, it’s nearly impossible to address the biggest challenges you face—and seize the opportunities you sense—using only the minds you have in your organization. To stay relevant, understand the latest trends and ideas in your industry (and adjacent fields), and move ahead quickly and confidently toward the next opportunities, you and your team need consistent strategic interactions with the world’s best thinkers and doers.