Sub Pop Records | 15,479 followers on LinkedIn. Going out of business since 1988. | Founded by Bruce Pavitt and Jonathan Poneman in 1988, Sub Pop Records is a medium-sized independent record label based in Seattle, WA. Sub Pop Records employs somewhere between 45 and 50 people, most of whom work in our World Headquarters in Seattle. It is our intent to market and sell the recorded music (and related merchandise) of artists whose music some shifting definition of “we” really and truly love.