Starwood Capital Group | 67,626 followers on LinkedIn. Starwood Capital Group is a private investment firm with a primary focus on global real estate. Founded in 1991 by Chairman and CEO Barry Sternlicht, Starwood Capital's hallmark is to invest opportunistically, moving between asset classes, geographies and positions in the capital stack as the firm perceives risk/return dynamics to be evolving. To execute this strategy, Starwood Capital has built up asset-class and geographic expertise in our target markets.