Smartchoice | 5,097 followers on LinkedIn. Insurance aggregator making it simple and affordable for 200M Pakistanis to compare and buy insurance instantly | Smartchoice was launched in 2017 with the aim to make insurance simple and affordable for consumers in Pakistan. Over the years, we have helped 30,000+ customers for range of personal insurance plans. Our digital platform makes it easy to compare and buy travel, health and motor insurance.