SimplyTapp, Inc. | 428 followers on LinkedIn. SimplyTapp is a Cloud Based mobile payments company founded to foster a more open and friendly environment for NFC card payments at the Point Of Sale (POS). SimplyTapp creates new and powerful platforms that enable developers to leverage mobile devices for tap-payments and other real-world transactions. Our first platform leverages host card emulation (HCE) in conjunction with near field communications (NFC).