SimpliFed | 6,113 followers on LinkedIn. Because the key to every happy and healthy baby is a happy and healthy mom | SimpliFed is democratizing access to baby feeding and breastfeeding services by providing high-quality virtual care that is covered by insurance. The Ithaca, New York-based company envisions a world where every parent feels good about feeding their family – because baby feeding and breastfeeding is central to maternal and infant health. Founded in 2019 by Andrea Ippolito, a biomedical engineer and mom of two, SimpliFed provides evidence-based and inclusive virtual baby feeding services to everyone, no matter how they choose to feed their baby.