SILVERSIDE | 6,474 followers on LinkedIn. An AI lab for modern marketers — building the tools, systems, and experiments that drive growth. | SILVERSIDE is an AI innovation lab and incubator redefining the creative potential of AI in marketing. Born from Pereira O'Dell, an award-winning advertising agency founded by industry veterans PJ Pereira and Andrew O'Dell, SILVERSIDE works to empower leading brands like Coca-Cola, SVEDKA Vodka, Panasonic, Slack, Amazon and others to realize bold, AI-driven ideas through pioneering tools, agile workflows, and strategic tech partnerships. With an expert advisory board spanning leaders from Netflix, Meta, and Google, and a nimble team of technologists, artists, and strategists, SILVERSIDE is at the forefront of the GenAI era, setting new standards in creative storytelling and operational efficiency for the global marketing industry.