Shoes of Prey | 4,166 followers on LinkedIn. Shoes of Prey is a global, multi-channel retail brand that enables women to design their own shoes. Founded in 2009 by Jodie Fox, Mike Knapp (ex-Google) and Michael Fox (ex-Google), the idea for Shoes of Prey was born out of a problem that Jodie was solving for herself: I can’t find exactly what I want. We’re now on a mission to revolutionize retail.