Shift Digital | 39,313 followers on LinkedIn. Shift Digital is the leader in digital marketing program optimization. | Our comprehensive data management, activation technologies, and support services help national brands, and their local retailers transform their digital marketing and sales initiatives. Established in 2008 and headquartered in Birmingham, Michigan, our solutions integrate seamlessly across all digital platforms to measure, manage, and activate marketing programs for optimized performance. We help create business-critical results for our customers and their retailers.