Shanghai UBM Sinoexpo Int'l Exhibition Co.,Ltd | 657 followers on LinkedIn. Shanghai UBM Sinoexpo International Exhibition Co., Ltd. (UBM Sinoexpo) is a professional joint venture exhibition enterprise between Shanghai Sinoexpo International Exhibition Ltd. (established in 1992) and UBM China Ltd., the arm of UBM Asia that is responsible for the group's mainland China business.