Fashion For The People | 945 followers on LinkedIn. Fashion For The People | San Francisco Fashion And Merchants Alliance is the leading institution in the San Francisco/Silicon Valley/ Bay Area’s fashion industry. SFFaMA.org is a social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area. SFFaMA.org possesses the in depth understanding of the ever changing and unique San Francisco Bay Area fashion industry landscape.