Service Direct | 1,058 followers on LinkedIn. The Leading Pay Per Call Home Services Marketplace. Creating Growth, One Phone Call at a Time. | Service Direct, a home services pay per call marketplace, was founded in 2006 with a simple mission: to help local service businesses grow through high-quality inbound call generation. It all started with a small team dedicated to connecting service providers with the customers who needed them most. Over the years, this vision has blossomed, and today we are proud to work with thousands of service businesses and hundreds of quality call providers, facilitating millions of consumer-initiated phone calls across North America.