The Serica Initiative | 807 followers on LinkedIn. Amplifying Asian America voices & communities through dialogue, storytelling, and convening. Check our new website! | The Serica Initiative is a New York-based nonprofit organization that that raises awareness of the Asian diaspora in America through dialogue, storytelling, and the power of convening. Serica carries out its mission through three strategic priorities: (1) Evolving Narratives Stories and projects that celebrate, interrogate, and illuminate the diversity and breadth of the Asian diaspora experience to advance positive social change.