Seedly | 9,859 followers on LinkedIn. Singapore's Biggest Personal Finance Community | Seedly is a Singapore-born personal finance management solution founded in 2016. Seedly first started as an expense tracking and manager app, which allows users to sync their financial accounts and better manage their cash flow. Over the years, Seedly introduced a community feature that allows users to crowdsource knowledge from peers before making a financial decision; an unbiased reviews platform for a myriad of products ranging from credit cards, saving accounts, travel insurance to robo-advisors; as well as comparison tools for the open electricity market and SIM-only mobile plans.