Scratch (Event DJs | DJ Academy) | 9,643 followers on LinkedIn. Curated DJs. Anytime. Anywhere. | Scratch was co-founded in 2002 by current CEO Rob Principe and the late Jam Master Jay of Run DMC. The company consists of two unique operating brands - Scratch Event DJs and Scratch DJ Academy - each leveraging the power of the DJ to entertain and educate audiences around the world. Scratch Event DJs is the leading DJ performance and activation resource for brands looking to animate and energize environments, as well as to drive, maintain, and monetize traffic.