Russ Reid Company | 5,119 followers on LinkedIn. Nonprofit Agency, Russ Reid & Grizzard, Relaunches as “One & All” Agency Seeks to Unlock “The Power of We” through New Name and Brand Pasadena, CA, Feb. 22, 2018 – Russ Reid & Grizzard, a leading agency serving the nonprofit sector, today announced its new name: One & All. The agency was created last year with the merger of Russ Reid and Grizzard, two independent industry leaders responsible for many of the practices used in modern fundraising. The name change follows an extensive re-branding effort, in partnership with global branding firm, Siegel+Gale, to define the combined agency and inspire further reinvention of nonprofit giving.