Reading Is FUNdamental Pittsburgh | 400 followers on LinkedIn. Nearly two-thirds of low-income families do not own any books for their children. Reading Is FUNdamental Pittsburgh addresses this critical need by providing children with access to self-selected books, creating positive environments that motivate children to develop a lifelong love of reading, and engaging families in literacy practices in the home. RIF Pittsburgh is dedicated to reducing the literacy gap in our community and fostering a lifelong love of reading in the children we serve.