PURE Group | 10,118 followers on LinkedIn. Turn Life ON. Our mission is to help people lead healthier and happier lives. | Founded in 2002 and headquartered in Hong Kong, The PURE Group is Asia’s leading premium lifestyle brand that includes PURE Yoga, PURE Fitness, PURE Pilates, Re:set by PURE, PURE Nutrition, nood food, PURE Online and FUZE. PURE Group has locations in Hong Kong, Shanghai, Beijing and Singapore. The PURE Group is an integrated community dedicated to helping people lead a happier, balanced 360˚ lifestyle