Pura | 16,807 followers on LinkedIn. Life is better when it smells good. | Pura is a smart fragrance brand offering an innovative way to fill your home with premium, customizable scents. App-controlled features empower you to control fragrance intensity, set schedules, and swap scents from your smartphones. With options for personalized settings, safe & clean fragrances, and partnerships with luxury fragrance brands, Pura provides a unique, sustainable, and elevated scenting experience to transform any space.