Professional Bull Riders | 16,365 followers on LinkedIn. Professional Bull Riders is one of the fastest-growing sports properties in the world, operating tours in the U.S., Australia, Brazil, Canada and Mexico. PBR is part of Endeavor, a leading global sports media entertainment company. In 2020, following the COVID-19 shut down, PBR pioneered professional sports’ return to competition and the return of fans into indoor arenas by writing the event safety protocols adopted by other major sports.