Principles: A Ray Dalio Company | 20,270 followers on LinkedIn. Create a culture of continuous development to drive individual and team performance | Principles is a people management software company that offers an integrated suite of enterprise tools which foster an environment of continuous development and enable organizations to achieve peak performance. At the heart of the Principles tools is PrinciplesUs, a best-in-class personality assessment which empowers employees to understand themselves, understand others, and help others understand them. It provides deep insights into what individuals and teams are like, and how team members can use that understanding to improve their relationships and the ways in which they interact.