Prima | 88,649 followers on LinkedIn. Great experience, great price. | Launched in 2015, by 2020 Prima had become the leader in Italy’s online motor insurance market, redesigning and digitalising the entire insurance value chain and building its proprietary technology platforms from the ground up, based on a cutting-edge stack and advanced data analytics capabilities. Prima was backed by some of the world’s most prestigious financial institutions. Goldman Sachs and The Blackstone Group invested in 2018, in what was at the time the largest venture capital round ever raised in Italy.