PLAY JUST LIKE YOU | 28 followers on LinkedIn. JLU is a 501(c) 3 non-profit organization affiliated with NIKE and the non-profit, YouthNoise. We go to elementary schools all over LA and teach kids (aged 6-11 years) about other cultures through traditional sports and games from around the world. The overarching message is that kids around the world live and play "JUST LIKE YOU".