PinPoint Collective | 1,757 followers on LinkedIn. Women-Owned, Women-Centered Creative Research & Strategy Studio | We are on a mission to create more inclusive communities and we’re doing so with a promise to impact 100,000,000 women’s lives. Why? Because… - 80% of all consumer purchasing decisions are made by women - And over the next 20 years, women will inherit up to $128 trillion in what’s being called the Great Wealth Transfer - Yet, 94% of women believe their economic power is being underestimated - And women are more likely than men to recommend a product or service to their friends and family and are also greatly influenced by advice from their women peers As a women-owned, women-led company we have personally experienced what it means to be underrepresented.