PhytoFacts | 237 followers on LinkedIn. Cannabis Consumption Driven by Science - Let's Talk Terps! | PhytoFacts is a communication tool that allows consumers to ‘see’ a flower’s flavor and aroma, which studies repeatedly have demonstrated are critical to predicting how much the flower will be subjectively enjoyed, and to better anticipate it’s most-likely effects. Napro’s proprietary algorithm incorporates objective and subjective data points related to organoleptic characterization combined with data culled from scientific publications related to psychological and physiological effects of cannabinoids, terpenoids and cannabinoid-terpenoid combinations. In today’s complex and highly competitive demanding cannabis marketplace, product knowledge and product diversity will become the key competitive advantage.