Phimation Strategy Group | 122 followers on LinkedIn. Win Your Future - Business Coach & Strategy Advisor | Phimation Strategy Group is a management consulting firm based in Ann Arbor, Mich., focused on Stage 2 companies – those who have made it past the start-up phase and achieved a level of success and sustainability – who are working to grow, have stagnated, or are changing leaders. Phimation is the name of the natural force that works to derive elegant functionality from discordant clutter. From nautilus shells to DNA, the ratio phi shows up again and again in the natural world, illustrating phimation's balance of creativity and structure that complex systems need to sustain themselves and grow.