Perpetua | 25,594 followers on LinkedIn. Unlock your true growth potential with Perpetua's retail media optimization software. | Perpetua provides growth optimization and reporting technology for the world’s smartest eCommerce businesses. Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimization to execute tactically. Perpetua’s intelligent reporting tools will also surface the most important metrics you need in order to easily quantify and examine the investment of your advertising dollars into your business.