Pepperfry | 191,987 followers on LinkedIn. Changing your world since 2011, one sofa at a time. | Ambareesh Murty and Ashish Shah embarked on a journey called Pepperfry in 2011 without a precedent or a template to follow, armed only with a mission to spark a feeling called home across the world. They imagined a supercharged lovechild between technology and homely comfort to help them achieve exactly this. 11 years later with a dominant online presence and over 200 offline studios, Pepperfry has blurred the lines between online and offline. Warm and fuzzy feelings aside - Pepperfry is a pioneer with a penchant for taking on difficult problems.