Optimum Sports | 13,878 followers on LinkedIn. Optimum Sports is the in-house sports marketing agency within Omnicom Media Group, with nearly two decades of experience working with some of the biggest brands in sports. By merging the worlds of sports media, sponsorship and creative, we create omnichannel platforms that effectively drive brand and business impact. We take a fully integrated approach to sports marketing by injecting specialists into clients’ traditional media practices, connecting sponsorship to the wider media mix and marketing platform.