Openly Gray | 1,374 followers on LinkedIn. The Gray Market has become the invisible generation, and we are here to fix that. | Here’s the problem Openly Gray was built to solve - and it’s bigger than most brands realize: Across most FMCG categories, 35–65% of revenue is coming from 50+ consumers ACCIDENTALLY. Senior executives understand the sheer scale of the 50+ consumer market. What few recognize is how exposed their revenue streams are to passive loyalty.