Oiselle | 7,082 followers on LinkedIn. Head up, wings out! | A French word for bird, Oiselle (pronounced: wa-zell) alludes to the powerful sense of freedom that most runners know and love. Helping women get there - and enjoy its emotional and physical benefits - is what the brand is all about. We are a fast growing online business, with a flagship store at University Village in Seattle, and a virtual and IRL running team of dedicated women athletes around the country.