NYTE LYTES | 3 followers on LinkedIn. Hydrate hard • Sleep easy • Repeat endlessly | Sleep is the New Wellness Status Symbol NYTE LYTES is positioned to own the sleep and Hydration Market *First-mover in nighttime hydration beverage *Functional, clean-label formulation *Wellness-first, ritual-based; not rescue-based *No melatonin. No grogginess. Sleep deprivation is a growing public health crisis with massive personal and economic costs: 1 in 3 U.S. adults don’t get the recommended 7 hours of sleep per night 70% of high school students and college students are sleep-deprived 50–70 million Americans suffer from chronic sleep disorders Cultural Moment: Sleep optimization is everywhere, from WHOOP scores to sleep podcasts, it’s now a measurable wellness flex.