Nickelytics | 5,587 followers on LinkedIn. As part of the Robot.com ads service, R ads (formerly Nickelytics) is a venture-backed company transforming out-of-home advertising with hyper-local, data-driven campaigns. By integrating traditional OOH formats with innovative solutions such as rideshare screens, truck-side advertising, large-format printing, and robotics-driven media, R ads enables brands to reach their audiences more effectively.