NeuroLeadership Institute | 167,975 followers on LinkedIn. Making organizations more human through science. | Our Story: In 2007, David and Lisa Rock and their team had been working in leadership development and executive coaching for ten years, when David coined the term “NeuroLeadership.” They realized that bringing a more concrete, science-based approach to growing soft skills would not just resonate with business leaders but also make any change initiative more effective. That same year, what would become the NeuroLeadership Institute ran its first Summit in Asolo, Italy, convening business practitioners and brain scientists.