MyOptique Group Ltd | 2,100 followers on LinkedIn. Buying prescription glasses online used to be exclusive to the high street. However, in 2004 MyOptique challenged that, changing the way we buy eyewear by making it not only accessible online but affordable, safe, and easy too. Now we are home to two main e-commerce brands, Glasses Direct, now the UK's most-trusted online prescription glasses retailer, and Sunglasses Shop, home to some of the world's most iconic eyewear brands.