Music Meets Video | 102 followers on LinkedIn. Music Meets Video (MMV) is a groundbreaking user-generated video content platform that allows millennials to cover songs by popular and emerging artists, then compete in head-to-head, fan-voted contests. By combining millennials’ love of music discovery, their active social nature, and a dash of competitiveness, we’ve created a contest platform that strategically drives millennial engagement. MMV has secured a sync licensing partnership with We Are the Hits (WATH), which represents the catalogs of Sony/ATV, Warner/Chappell, Universal Music Publishing, and Kobalt Music, giving MMV access to 6 million songs in all imaginable music genres.