Mulu | 191 followers on LinkedIn. mulu is reinventing the online ad for the curation generation, making editorial content shoppable in real-time using sponsored keyword equivalencies. Our 'Shop this page' ads save time for readers, turbocharge conversions for advertisers, and turn content pages into a more useful destination. With a cause connected to each sponsored box, mulu empowers people through purchase and purpose and allows for a connectivity that transcends, time, space, pixels and code.