MPW Digital | 245 followers on LinkedIn. Yield Optimization and Programmatic Advertising Consultants | MPW Digital is a boutique digital advertising sales and yield optimization agency that serves as the outside sales and operations team for a portfolio of web, app, and CTV publishers. MPW helps publishers build out their programmatic ad strategy through programmatic private marketplace deals, agency direct contracts, header bidding (now powered by Freestar), and relationships with direct response marketers. MPW provides advertisers the ability to connect with publishers across multiple verticals, formats, and content platforms at scale through the most direct channels possible.