Money Services Business Association - MSBA | 1,310 followers on LinkedIn. The MSBA is the trade association of the non-bank money services industry promoting innovation & collaboration. | The Money Services Business Association or MSBA is a trade association focused on the non-bank money services industry. The Association was started to establish an industry-led organization that supports the non-bank financial services industry and encourages the continued innovation and development in the payments industry while promoting the education and communication with Federal and State Regulators.