Modwell | 681 followers on LinkedIn. Immersive, Interactive, real estate. | The future of real estate is immersive! Real estate marketing, sales platforms and techniques and woefully antiquated and the industry is ripe for a sea change. The next generation of home buyers are savvier, educated, and progressive buyers -- digital natives who are tech and social media savvy, visually oriented, have been immersed in and are comfortable with 3D environments.