Modify Watches (acq. by Custom Ink) | 430 followers on LinkedIn. Modify is a 3-year old company based in San Francisco. We are passionate about self expression; Modify Watches are modular, enabling fans to mix-and-match to create a look that's perfect for them. We have been featured by Good Morning America, The New York Times, the Today Show, Lucky, Self, Men's Health, Shape and dozens more national publications.