Modern Consumer | 16 followers on LinkedIn. Modern Consumer is an online marketing company founded in 2002 by four veterans of the online marketing industry, Mike Fishman, Michael Jacobson, Steve Leavy, and Josh Reznick. We specialize in lead generation and performance-based customer acquisition for the auto finance and home services industries. Modern Consumer was acquired by Red Ventures in June 2008 and continues to operate out of its SoHo, New York City headquarters as the online marketing arm of Red Ventures.