Mint Velvet | 42,221 followers on LinkedIn. We believe that fashion should be fun, that luxury should be affordable, and that looking gorgeous needn't be difficult | In 2009, co-founders Liz, Lisa and Jane came up with the idea for Mint Velvet over cups of fresh mint tea at Liz’s kitchen table. After years of not finding what they wanted to wear on the high street, the trio had outgrown the fast fashion brands dominating the retail space and wanted the latest trends translated in a relaxed way. The concept of ‘Relaxed Glamour’ was born: easy, effortless clothing that can be slipped on to create a luxe look on even the busiest of days.