MeUndies | 13,023 followers on LinkedIn. Making the world a comfier place for everybooty, one cheek at a time! | MeUndies disrupted the $110B underwear industry when it launched the first online underwear subscription model in 2011. Founder Jonathan Shokrian identified a market gap during his own shopping experience. Nothing about underwear shopping was enjoyable - other brands were hyper-sexualized, overcomplicated, uncomfortable and inconvenient.