Lux Research | 29,692 followers on LinkedIn. We bring innovation forward. | Lux Research is the only research and advisory service provider offering insights to predict what consumers care about and where technology is driving innovation. Our research is engineered to help you envision a future based on understanding where consumers and technologies are now, and isolate the direction they are headed in the future. We cut through the noise and hype, delivering crystal-clear perspectives that empower you to make bold, confident decisions in innovation, go-to-market strategies, and investments.