LRW: Now Material | 13,542 followers on LinkedIn. LRW is now Material. Follow our new LinkedIn page for more and experience the #MaterialDifference. | We are now Material, a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital-first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-centric business models and experiences + deploy measurement systems – to build transformational relationships between businesses and the people they serve. LRW is a California-born global collaboration of data-driven companies, best known for driving results through the use of consumer and behavioral insights.