Loyalty Builders | 434 followers on LinkedIn. Way Better Than RFM | Loyalty Builders AI-as-a-service for retailers delivers precise, accurate, and affordable predictive metrics for every individual customer of our client from easily sourced first party data. Standard metrics include purchase probability in various timeframes, expected spend amounts, risk of churn, lifetime value, loyalty segmentation, and purchase probabilities for each product by each customer within various timeframes. Optional services are available for campaign planning, targeting, and statistically valid measurement, where such feedback also can be used to predict customer engagement and uplift due to marketing.