Long Play, Inc. | 297 followers on LinkedIn. Crafting the Brands That Define Cannabis Culture | Long Play, Inc. is a cannabis brand and IP management company, developing and scaling a portfolio of premium THC, CBD, and hemp-derived wellness products. Our brands are rooted in Willie Nelson’s authentic legacy of music, cannabis, and advocacy. We created and license the award winning and nationally recognized cannabis brands— Willie’s Reserve™, Willie’s Remedy™, and Willie’s Remedy+™—available in legal dispensaries, retail, and direct-to-consumer platforms nationwide.